Core competencies
VICO's focus lies in comprehensive opinion-research and marketing know-how as well as in developing and applying sophisticated software to this end.
Intelligently applying market-research knowledge to the Web
We identify clearly defined target groups according to customer requirements, employing our own advanced systems as well as world-leading semantic solutions. By analyzing forums, communities and blogs in a variety of languages, we draw on authentic consumer opinions from the Web to generate new insights.
Profiting from experience and expertise across the board
Thanks to our extensive expertise and experience derived from many successful projects with renowned clients, VICO creates lasting benefits. Brands, products, target groups and future trends are our key focus..
All of our products and solutions are tailored to meet the specific needs of market researchers, product managers, marketing directors, PR and CRM specialists − from netnographic market research and situation analyses to Social Media monitoring.
Cooperation with VICO pays off
Rely on social media monitoring and social media marketing to profit from efficient, dynamic and always up-to-date online market-research data you can react to immediately. Take advantage of the Social Web as a low-cost marketing and multiplier platform compared with pricey conventional dialogue or media campaigns.
