Social Media Monitoring
Monitoring consumer communication on the Web on a long-term basis enables you to continually examine and readjust your marketing aims and strategies.
Social Media Monitoring
Typical applications in practice:
- Marketing controlling
- PR controlling
- Trend analysis
- Product-launch support
- Early warning system
This means the permanent and automated analysis of Internet communication relevant to your products. It serves to measure the perceived position of products, offers a foundation for market-based target-group segmentation, and can likewise be used as an early warning system.
Social media monitoring can be specially employed for marketing and PR controlling, for product launches and for trend spotting.
It is therefore an ideal management tool for the strategic build-up and maintenance of your markets, your performance portfolio, and your products. Moreover, so-called buzz monitoring keeps you abreast of current issues and trends in the Web communication relevant to you.
Real-time results through a Web interface
Apart from standard features such as communication overviews, purchase recommendations, critical comments, hot topics and communication hot-spots, VICO’s social media monitoring also includes sentiment measurement (tonality). Reporting is conducted through a fully automated, real-time Web interface or through the regular creation of monitoring reports likewise containing qualitative data.
With social media monitoring you can identify new trends and developments early on. The misinterpretation of communication is ruled out thanks to the underlying situation analysis.
