Marketing und PR

What are your customers talking about? What moves them? We evaluate your campaigns and your social media activities and combine critical analysis with our knowledge of successful communication. Your benefit here? You get a clear view of your options and opportunities to make your customer communication and advertising more effective.

Respond promptly to critical issues

Social media is quick. With VICO you are in the right place at the right time Our analysts identify critical issues on the web long before a wave appears: we will inform you daily or at even smaller intervals so you can react quickly and safely with targeted communication activities.

Never miss a relevant topic

With Content Marketing, speed matters. With VICO you always hold all topics relevant to you in view; you can catch a strong pulse and use it for your communication. Don't miss out, because then the competition for customers' attention is fiercer! Receive optimized VICO reports in the intervals you want - created by experienced research with high-quality technology.

Know how well you are performing

You want to know where you actually stand in comparison to your competitors? VICO Research provides you with the significant figures. How successful are your communications activities? How powerful are your campaigns? Our team checks your activities and provides you with relevant and genuine knowledge of social data so that you get even better. Use this competitive advantage and become the industry benchmark.

Lay the basis for a successful social media strategy

With VICO you get an in-depth analysis and concrete recommendations for a successful presence in social media. Where is there need of a strategic action? How you are perceived in relation to the competition? Our analysts and social media consultants analyze all relevant issues and create the foundation that you can build upon for a successful social media strategy and to positively set you apart from the competition.

Attract typical customers

Social media is the most used meeting place for like-minded people to exchange ideas. The VICO Research team analyses your customers' community and shows you which topics are most lively. What matters and what does not. No other methodology provides you with the most cost-effective, deep and authentic insights! Insights that can also be used to authentically address your customers offline. For targeted marketing with credibility.

Address customer communication groups specifically

Our findings from the field of communication bring you closer to your customers. Who communicates how? How do people of different backgrounds react to different attractions? Take advantage of VICO communication researchers' findings to plan your communications successfully. Simple, clear, effective. Our unique tool for your best sales approach.

Successfully model the customer journey

How does your target audience behave online? What route does the customer take before putting a product in the cart? When do they take the direct route, and when do they take detours? We carefully analyze the customer journey of your target audience to ensure that your advertising effort is on absolutely the right track. Get help from our experts!

How we work

Clever, relevant, practical! Our goal is your success. At VICO people and technology go hand in hand to provide the best service that you can imagine. We accompany you on your way and a bit further. Learn more about our quality management, our team of experts, methodology and technology.

Use social data to communicate better and sell more

VICO gives you even more ways to optimize your customer service and increase customer satisfaction. Our Web Intelligence Systems team and our consulting team are happy inform you.

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