Opinion Leader Management
With the assistance of VICO, you can identify opinion-making consumers and groups on the Social Web, contact them, and integrate them into your communication.
Online Opinion Leader Management
Typical applications
in practice:
- Product launches
- Approaching opinion leaders
- Word-of-Mouth (WOM) optimization
- Opinion leader relationship management (OLRM)
Consumers have always relied on the authentic and honest opinions or recommendations of friends and family, regardless of whether it’s a specific product or problem they deal with. In recent years, the exchange of purchase-decision-related information has increasingly shifted to the Web. Companies need to respond appropriately to this consumer-generated content. That’s why word-of-mouth and the integration of opinion leaders into marketing concepts are essential components of VICO’s consulting and agency services.
Identifying and integrating opinion leaders on the Web
Another core competency of VICO is the creation of an OLRM (opinion leader relationship management) strategy with the aim of helping our clients generate their own word-of-mouth (WOM) in their customers best interests. Fostering stable long-term relationships with opinion leaders as key accounts is the most important prerequisite..
Thus, for example, online opinion leaders can be ideally employed in product development as multipliers or practical experts. In addition to comprehensive consulting services, we also draw on an expansive network of experienced partners. What's more, VICO’s opinion leader management is ideally accompanied by complementary Social Web measures.
Feel free to contact us directly for further information about opinion leader management.
Opinion leader management provides answers to the following questions:
- How can we enter into dialogue with opinion makers?
- What do we have to take into account in doing so?
- How can we increase communication about our company / product?
- How can we increase the number of purchase recommendations for our products?
