Using target group knowledge from Web 2.0
As experts for netnographic market research and the monitoring of forums, communities and blogs, VICO Research & Consulting can give you a completely new understanding of your target groups:
VICO is the leading German market research firm for qualitative social media analysis and a specialist in individual social media monitoring systems. Our unique tools and analysis procedures allow us to make consumer generated content on the Social Web (also known as Web 2.0) transparent, trackable and usable for everyone. This enables you to harness communication on the Web for the early warning of problems, for keeping tabs on the competition, for spotting new trends or as an incentive for innovative processes in your company, thus allowing you to adjust your marketing activities accordingly.
This means you can take advantage of online word-of-mouth (WOM) to actively shape your image, to engage in an active dialogue with your end customers, and to clearly position your company on the Social Web.
In addition, we offer you the possibility of integrating online opinion leaders and lead users into your marketing strategies and measures, using them as multipliers to spread your products in a targeted and efficient manner.
