With the help of their developed social media monitoring tool, Vico Research & Consulting GmbH will first capture and then analyze online communication regarding the London Fashion Week and publish results on their blog.

More specifically, over the next days and weeks, relevant online communication shortly prior (covering 15^th/16^th), during (17^th - 23^rd) and after the event will be monitored. The London Fashion Week as an event as well as all related shows & designers will be analyzed. To use a broad basis, blogs, forums, Twitter, Facebook, as well as Online News will be included.

The purpose of all this is to provide users interested in the fashion week with an overview about what has been discussed in relation to the event by pulling together relevant communication that comes from various different online sources. In addition to the qualitative analysis of users’ posts, quantitative statistics such as communication timelines, share of communication by sources, tagclouds as well as relevant hotspots may provide interesting quantitative insights.

Besides brief updates posted on the Vico blog, there will also be a final extended study covering and summarizing the most relevant and important issues of the London Fashion Week. That study will be available for download by end of March.

The event can be followed on our blog.